What your trade business website actually needs.
When someone is choosing a builder, decorator or landscaper, they need answers. Can you do this job? Do you cover their area? Can they see work like it? What should they do next? Build the page around those questions.
1. Say what you do and where you do it
Use plain service names and your real service area. “Extensions and renovations in South London” is more informative than “Transforming possibilities”. Only list locations you actually serve.
2. Show your own work
Use project photos you own or have permission to publish. A short explanation of the work, the challenge and the result is more useful than an unexplained gallery. Do not present stock images or design concepts as completed client jobs.
3. Make the next step obvious
A clear quote request button and a usable phone link help visitors act. Keep the initial form short. Name, email, project type and location may be enough to start a conversation. Ask for the detailed brief after you know the job is a fit.
4. Make trust specific
Publish your actual business identity and contact details. Add genuine reviews with permission and context. Only display trade memberships, insurance statements or qualifications you can substantiate. Your own face and a brief introduction can help people know who they will work with.
5. Check it on a phone
Can someone read the service list without zooming? Are the buttons easy to tap? Does the form work? Does the confirmation mean the enquiry was actually received? Test the entire journey, including your response process.
6. Give search engines useful facts
Use an accurate page title, descriptive headings and crawlable text. For local visibility, keep your real business details consistent and maintain an eligible Google Business Profile. A profile or website does not guarantee ranking. Google’s local ranking guidance explains relevance, distance and prominence.
Start focused, add depth when there is a reason
One good page may be enough for a first launch. Separate service pages and detailed project case studies become useful when you have distinct services and original content worth publishing. Avoid filling the site with near-identical location pages.